AI Experience Architect | Creative Technologist | Builder

Building at the edge of AI
before it had a name

I didn’t pivot to AI. I was already building with it before most people had scheduled the meeting to discuss whether they should.

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8+Years retained, PPS
3.81×ROAS, 2 weeks
15+Products shipped
4Awards incl. 2× Gold

Kelly Fraser delivers excellent work and thrives under pressure, maintaining exceptional quality even in demanding situations. Although she has been an external supplier, she is deeply embedded in our company and is the preferred designer for both the COO and CEO.

Ayanda Seboni — Group Executive Mutuality, PPS
Selected work
2026
2026

Kikuti Ads Intelligence System

Compound-learning Google and Meta management tool. 3.81× ROAS after two weeks, still in learning phase.

AIMeta / Google
2026
2026

Dave's Supermarket — Full Digital Stack

Malta chain. Website, custom CRM, HR system, customer service portal, supplier portal, factory design workflow, internal marketing task management.

ERPDesign systems
2026
2026

Kikuti Salon ERP + PWA

Full replacement ERP with booking system, PWA, and WhatsApp integration for Aesthetic Spa.

ERPWhatsApp
2026
2026

Financial Marketing DAM

AI search and tagging, automated creative brief workflow, approval routing, assignment engine, auto-library upload.

AI searchDAM
2026
2026

Claude → InDesign IDML Converter

Converts HTML/CSS designed in Claude into editable, production-ready InDesign files. Full style mapping, UCF/ZIP packaging.

AI infraInDesign
2026
2026

Webflow Agency Kickoff Automation

Closed deal → running project in seconds. Generates ClickUp structure, Slack canvas, client onboarding email, and Project Lead brief from deal data alone.

AI opsClickUp
Live product

EventLinker AI

Paste any link. Get a calendar invite for every platform that exists. V2 adds a branded landing page, trackable links, QR codes, and a Pro subscription. It does the thing you've been doing manually for years.

eventlinker.ai — free tier available
2025
2025

Dalameter — Civic Tech App

SA municipalities are chaotic with billing. Dalameter logs meter readings with SHA-256 evidence chains and auto-drafts dispute letters. Built for the gap between "this is wrong" and "I can prove it."

Civic techFlutter
2025
2025

CV Bot

Ask my work history questions, get real answers. A chatbot felt more honest than a PDF.

AIPersonal
2024
2024

Kai — Personal AI Companion

Raspberry Pi brain. WhatsApp, email, Notion, Slack, Mac desktop audio. Smart glasses. Spider robot chassis in development.

Personal AIRaspberry Pi
2024
2024

Alice

Custom GPT for Alpha School staff onboarding. Built before there was a product category for it.

AIInternal tooling
2023
2023

Zoom → HubSpot Integration

Custom app: meeting reminders, auto-recording, session logging, time-tracking sync between Zoom and HubSpot CRM.

ZoomHubSpot
Kelly Fraser — Full profile, 2026
AI Experience Architect / Creative Technologist / Builder at the Edge
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